Founding Growth Lead, Remote

Nysa is an AI that reads a person’s real birth chart through attachment theory and depth psychology, remembers every conversation, and is built to make them need it less over time. Two people have spent six months building it. It works.

Nobody knows it exists. You would own the entire distance between those two sentences: positioning, voice, the organic engine, the launch, and whichever channels you decide are worth being in. Not a channel somebody hands you, and not a brief somebody writes for you.

Most of what has to happen here isn't advertising. This category is drowning in vague mystical copy, and Nysa’s entire position is the opposite of that: specific, plain, useful, no hype, no prediction, nothing it can't back. Whoever takes this role gets to define that voice for a category that badly needs someone to. The constraints are real and they are interesting: claims have to be framed as psychological reflection rather than prophecy, partly for regulatory reasons; the biggest relevant community bans AI on sight; and the game of getting cited by answer engines is new enough that nobody has solved it. This is a marketer’s version of a hard technical problem.

You would report to nobody and check with nobody. Shivam owns the product and the final call on company direction. You would own go to market and the decisions inside it.

Seven things, and they are all yours

Positioning and voice, for the whole company

What Nysa sounds like to a stranger, and what it refuses to sound like. Kiara owns how it looks; you would own how it reads. Those two things have to agree, which means the two of you would work closely.

The organic engine

Search, and the newer and stranger problem of being the answer that ChatGPT and Google's AI Overviews cite when someone asks about attachment or their chart. There is already a deep pile of keyword, competitor and AI-citation research sitting here, so you inherit a map rather than a blank page.

The birth chart calculator as a funnel

It's free, it needs no account, and a free chart tool is the one page type that reliably earns organic traffic in this category. Turning the people who cast a chart into people who stay is the highest-leverage single problem in the company right now.

Content

The Journal exists as a surface and has no strategy, no cadence and no editorial line. It's yours to invent.

Community

Careful, rules-aware presence in astrology, attachment theory and AI support communities. The research already maps which ones permit this and which will ban you within the hour, and the largest one bans AI outright, which is a constraint worth finding interesting.

Lifecycle

Onboarding, trial to paid, the emails. The infrastructure is built and switched off. Nobody has decided what any of it should say.

The launch

Product Hunt, founder communities, press, and whatever you think is better than those. We haven't launched. You'd decide how we do.

The three that matter most are writing, curiosity about people, and having done it before

You can write. Not “can produce copy”. Write. A sentence that sounds like a person said it out loud, an argument that lands, an email somebody finishes. It's the requirement we'll weigh most heavily, and the one we can assess in about ninety seconds.

You are genuinely interested in why people do what they do. Attachment, avoidance, the reason someone sabotages the thing they said they wanted. If you'd read a book about that on a weekend, this role is unusually well suited to you. If psychology is a keyword you'd optimize for, it isn't.

You understand consumer psychology as a working tool. Not as a list of cognitive biases. What makes someone trust a stranger's product with something private. What makes them close the tab at the third sentence. Why the honest version of a claim usually outperforms the impressive one.

You have taken something from zero to an audience. Any channel, any size, personal projects entirely welcome. What matters is that you did it, not that you managed people who did.

Social platforms as a native. You use them, you know what dies and what travels, and you can tell the difference between a post that performed and a post that worked.

You are in the US or Europe. We keep a two to three hour overlap window and everything else runs async and written. Outside those regions the overlap stops working, which is the only reason for the constraint.

You can take an unfinished, risky thing seriously. Nothing here is polished except the product. There's no process to follow and no one to escalate to.

Nice to have, none of it required

You have been a first marketing hire or a founding marketer before, and know what the first ninety days of that actually feel like.

Real SEO depth, plus an early opinion on the AI-citation game, which is new enough that nobody has fully worked it out yet.

You have written publicly about psychology, wellness, relationships or astrology, anywhere, for anyone.

You have worked somewhere with no process and treated that as an advantage rather than a complaint.

You're skeptical of astrology. Genuinely useful here. Nysa's whole framing has to survive a skeptic, and someone who needs convincing writes better copy for people who need convincing.

Write to us even if you do not match every line. Almost nobody will, and the people most likely to rule themselves out early are usually the ones worth talking to. If three or four of these are strongly you, that's enough to send an email.

There's no salary yet. We're not going to dress that up.

Every company worth working for publishes what it pays. We can't publish a number we don't have, so here's the whole structure instead. It's the same information, and none of it changes once you're in a conversation with us.

Founding equity, up to 5%

Vesting over four years with a one-year cliff, backdated to the day you actually start, so the months before the company is incorporated still count toward it.

A capped share of net revenue, from your first day

Not a bonus and not a maybe. While there's no salary to pay you, you take a defined slice of what comes in, which means if the work works you get paid before the company does.

A written salary trigger

On the first of a funding round or an agreed revenue milestone, this converts to a salaried role at market rate. That clause is in the agreement before you sign it. It's not a thing we tell you we intend to do.

15 to 20 hours a week

Keep your job. We're not asking anyone to give up their income for a year on someone else's conviction, and a person who still eats makes better decisions than one who doesn't.

All of it on paper, signed, before you start real work

Drawn up by a lawyer: the equity, the revenue share, the trigger, who decides what, and what each side keeps if you leave at six months. A handshake about equity is the most reliable way early teams destroy themselves.

Here's the arithmetic you're going to do anyway, so let's do it together. Nysa is a sole proprietorship in India today. It isn't incorporated yet, which means the equity is a written promise that converts on incorporation, not a share certificate anyone can hand you this week.

There is a real chance this is worth nothing. We think it's worth considerably more than nothing and the reasoning is all on this page, but the risk sits with you and no amount of good writing moves it somewhere else. What we can control is that every promise is written down and every number is visible to you from your first week.

Three steps, no form, no deadline

Write to us

shivam@intonysa.com. A few paragraphs beats a cover letter. Send one thing you've written that you'd defend, and tell us why this one.

A conversation

About an hour with Shivam. You get the cap table, the revenue, the runway, and a straight answer to anything you ask, including the questions that are awkward for us.

A small piece of real work, paid

We agree something real and narrow, and we pay for it. It's not a lot of money, and it's the first thing we'd spend cash on before revenue, because a week of working together tells both of us more than four interviews.

Send an email. That's the whole application.

Write to shivam@intonysa.com with Founding Growth Lead in the subject line, and include three things:

A few paragraphs on why this one, and specifically why the psychology part of it interests you. This is the part we read first.
One thing you've written that you'd defend. A post, an email, a landing page, a thread, a product description. Length is irrelevant, taste isn't.
If you've taken something from zero to an audience, the number and how you did it. Small and real beats large and vague.

No cover letter, no CV template, nothing formatted for a machine to read. We read every email that arrives and reply either way, usually inside a week.

Founding Growth Lead

Everything that is not the product